Global operating return from refining, marketing and transportation operations of However, the another problem was that it was really difficult to analyze that at what extent the balanced scorecard approach has affected positively on the performance of the company and how much the results were dependent upon market trends. What elements seem critical to the success of a Balanced Scorecard project? I need a device like the scorecard where the business unit managers are measuring their own performance. The business units, beyond establishing targets for each scorecard measure, also assigned a performance factor that represented the perceived degree of difficulty of target achievement see Exhibit Research Goldman Sachs, July 15, , pp.

The teams also identified when new mechanisms were needed to supply some of the desired measures. McCool realized that the new organization and strategy required a new measurement system. Each issue reported recent results on the measures for one of the perspectives. They hired Renaissance Solutions, the consulting company founded by David Norton, a co-author of the Balanced Scorecard article, to assist in the process. Be very slow with this process as rushing through it leads to missing key details. Another measure of performance of the effectiveness of implementation of balance scorecard is the change in the price of the stocks of the company.

mobil usm&r case study

You can do business case study analysis by following Fern Fort University step by step instructions. The poor results were caused by unusually warm winter weather that depressed sales of natural gas and home fase oil. Business environments are often complex and require holistic solutions.


About this item Settings Related products Abstract The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit srudy. Split from the original A case to give students an opportunity to suggest objectives and measures for the division’s initial BSC, without seeing the actual choices made by Mobil’s managers.

mobil usm&r case study

Between June and Augustwhile the sub-teams had been refining the strategic objectives and measures, the Executive Leadership Team went through mobi, perspective to identify one or two critical themes.

F3—fuel, food, and fast Upwardly mobile men and women—half under 25 years of age — who are constantly on the go; drive a lot and snack heavily from the convenience store. We needed to get our staff costs under control.

Mobil USM&R (A1)

We needed better metrics so that our planning process could be linked to actions, to encourage people to do the things that the organization was now committed to. We have a basic strategy and set of support programs that we can roll out to each NBU.

By Augustthe eight sub-teams had developed specific strategic objectives for the four Balanced Scorecard perspectives see Exhibit 5 and selected the initial set of measures for these objectives studt Exhibit 6.

Linking the Balanced Scorecard about 23 million gallons per shudy of gasoline. Step uxm&r – Take a Break Once studdy finished the case study implementation framework. For example you can recommend a low cost strategy but the company core competency is design differentiation.

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Raw numbers and trends were supplemented with the human stories on how a department or an individual was contributing to the reported performance.


Research Goldman Sachs, July 15,pp.

Mobil USM&R (A2) Case Study Analysis & Solution

The maximum index score of 1. Our job in Fairfax is to approve or disapprove the strategy and ask what additional resources they might need to get the job done. Comment on the scorecard development process. Odell, and Derek A. Despite a full array of risk management tools and processes, Meyer remains concerned about risks yet to be usm&f. Enter the email address you signed up with and we’ll email you a reset link.

The employees of the company had begun to experience internal reporting problems. A tablet-based time recorded was used to obtain estimates for physician documentation time on both control no scribe and intervention scribe shifts. Case study solutions can also provide recommendation for the business manager or leader usm&d in the business case study. In lateLewis saw an article on the Balanced Scorecard2 and thought, This could be what we are looking for. This leads stuy either missing details or poor sentence structures.

Mobil USM&R (A2) [10 Steps] Case Study Analysis & Solution

The individual business units proposed the performance factors for each measure, but these had to be explained and defended in a review with the Executive Leadership Team and metric owners. Like Us and Get Updates: Baker commented on the reviews he recently conducted with the managers of nine NBUs and four Servcos that reported to him: The goal was to increase the profit performance of dealers and wholesale marketers of Mobil products, as measured by Total Gross Profit of dealers and the monthly gross margin from Alternative Profit Centers APC —convenience stores and service bays.


The bonus plan was part of a new variable pay compensation program. However, to address the issues strategic divisions were formulated and the divisions of the company were organized functionally.