CASE STUDY GHARI DETERGENT

The first campaign of this nature was lauched in with Ghari express summer train running from Lucknow to Gauhati. This site uses cookies. The high population in these states also helped it to sell more units. Ghari keeping in mind its target market i. It can surely be an excellent ambassador of Make in India campaign, giving hopes to hopeless Indian manufacturing sector. The success potion of the rise of this company is surely its marketing strategy.

Amidst all this competition an infant brand was born in Kanpur, Uttar Pradesh in the year The high population in these states also helped it to sell more units. They organized many events where customers can test the brand themselves and can clear their doubts. You are commenting using your WordPress. But he rejected every answer as incorrect.

The first campaign of this nature was lauched in with Ghari ghwri summer train running from Lucknow to Gauhati. Ghari keeping in mind its target market i. It really gives a very good info and I never knew marketing of Garhi Detergent… Thanks mate. Social Login – Become our member today! But the primary question is, for how long will this fairy tale continue? Log in with your credentials Social Login – Become our member today!

The Curious Case Of Ghari Detergent

Vote Up 0 Vote Down. Ghari identified its target segment very well. The first campaign was the Ghari Detergent Express a summer special in that ran between Lucknow and Guwahati for two months Taking the cue from there, Ghari has now advertised in Pushpak Express that runs between Lucknow xtudy Mumbai. Hi All, Wish You all a Very Happy New Year Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country.

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They organized many events where customers can test the brand themselves and can clear their doubts. They also used 30 vehicles for out of home advertisements Instead of endorsing any celebrity, they made the brand talk for itself. With this much focused positioning of its products to the market; Ghari could penetrate into its target market very well.

Groups Newest Active Popular Alphabetical. But he rejected every answer as incorrect. Post was not sent – check your email addresses! Creating Territories — Is i Mahabharat, being one of the most favorite epics of the country, garnered audience from both classes and masses and thus gave Ghari a huge platform to promote itself.

case study ghari detergent

You are commenting using your Google account. February 1, Internship Diaries — Is internship really important? Many obvious answers popped out including surf, wheel, tide etc. Excellent article…Very Very useful… Thumps up from my detergebt.

Ghari – India’s Largest Selling Detergent Powder*

Last month during a guest lecture, Director of a well known advertisement firm asked us, which was the leading detergent brand in terms of sales.

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case study ghari detergent

Apart from these advertisements ghari also included many clutter breaking steps like —. Ghari focused on housewives in small town and villages which are extremely value conscious buyer and willing to switch brands.

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It targeted mainly middle class and lower middle class; rural and semi urban market which constituted the major chuck of population. Notify me of new posts via email. Then taking a cue from success of this attempt they launched similar campaigns with other trains like Pushpak express and Swarna Jayanti express Ghari took its brand to nook and corners of the country by promoting itself at various road shows, magic shows, local plays nautanki and ramleelas and exhibitions. Management of Ghari was quick to understand it and worked towards building a robust distribution network.

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Thus, of the 3, Ghari dealers in the country, are in Uttar Pradesh — 25 of them in Kanpur alone. The high population in these states also helped it to sell more units. Customers are unlikely to see other brands at these places — an innovative idea to break the clutter. Amidst all this competition an infant brand was born in Kanpur, Uttar Pradesh in the year Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi last year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities.