ZESPRI KIWI CASE STUDY

During the campaign period, Zespri ran ads across subways in Shanghai and Beijing, featuring the collaboration between Zespri and Fruit Ninja. The actual integration of Zespri into Fruit Ninja went beyond the simple inclusion of Zespri branded kiwi fruits to be sliced and diced in the game. Cite View Details Educators Related. All of these traits that Zespri has are exploitable and will remain exploitable in the future. Rather, their focus is on connecting the market and its requirements and translating those needs back to the people who grow and pack the fruit, ensuring the product is in the right market at the right time and within each market’s specifications.

The solution During the campaign period, Zespri ran ads across subways in Shanghai and Beijing, featuring the collaboration between Zespri and Fruit Ninja. The logistics system they are currently using is working, however if they are to expand into providing a month supply of kiwifruit, then they will need to expand their supply chain. Since grocery retailers generally stock many different varieties of fruit, kiwifruit is only one of many fruits fighting for space. Accessed May 22, It also presents an inspiring story of determined entrepreneurs succeeding against tough odds. Since this is a niche fruit, many consumers could easily substitute kiwifruit for a different relatable fruit.

This is an upside for Zespri however with their customers consisting of 60 different countries they have zspri abide by the regulations of of each individual import restrictions.

Additionally, although downscaling the size of the business may create added costs logistically, it will allow the firm to operate at a more sustainable margin of profitability.

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Unfortunately, the kiwifruit is not inimitable. Competition continues to grow for the kiwifruit industry making it increasingly difficult to gain shelf space in grocery stores. Strategically Growing Irish Exports. Firstly, Zespri and its competitors must market themselves with a differentiation strategy.

Zespri Case Analysis Essay

Technology and Operations Management. Zespri has many primary and support activities that add value to the company. In66 percent of Chinese consumers preferred drinking juice to cutting fruit. About the Author Jose B.

zespri kiwi case study

Alvarez and Mary Louise Shelman. AlvarezForest L.

Zespri Case Study BPS by Nishant Bhatia on Prezi

These were then cultivated by a horticulturist. Akinyanju and Oduntan believe many of the issues constraining Nigeria’s poultry sector can be alleviated with relatively simple solutions—and that doing so can open tremendous growth opportunities for their businesses and the country as a whole.

In doing so, Zespri will be able to conduct market research on all levels of operations ranging from product assortment, marketing research, technological advancements, and supply chain logistics.

zespri kiwi case study

Home Contact Asia Knowledge Disclaimer. Te Kete Ipurangi Navigation: Since kiwifruit is a niche market, buyer power is very high. Since grocery retailers generally stock many different varieties of fruit, kiwifruit is only one of many fruits fighting for space.

Sorry, but copying text is not allowed on this site. In order to enter the market, the government of New Zealand had a few caze that must be abided by in relations to exporting the fruit. Since buyer power is high for this niche fruit satisfying the consumer is the top priority to obtaining profitability. This will determine if there are any threats of new entrants or substitutions, the degree of buyer and supplier power, as well as the degree of rivalry.

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This being said, Zespri possesses a legal advantage in quality and product uniqueness that sets it apart from the caase. Their name brand allows them to set prices, rather than take them, and the brand creates value for the firm.

Zespri Case Analysis Essay Example for Free – Sample words

Land usage has increased from hectares to in a short period of time due to the fact that everyone wants to share in the success of Zespri. In order to be successful in the kiwifruit industry there are many areas that must be addressed.

zespri kiwi case study

The logistics system they sudy currently using is working, however if they are to expand into providing a month supply of kiwifruit, then they will need to expand their supply chain.

The consulting team needs to focus on the environment in which Zespri operates in order to recommend a plan they can have success with. It also presents an inspiring story of determined entrepreneurs succeeding against tough odds.

The social impact of supplying Kiwi fruit is huge at this point as it affects the lives of the growers and customers who are demanding more of it. Since there are only 4 main countries that are highly competitive it would be very difficult to enter this industry and strive due to these established names, therefore threat of new entrants is low.

Luckily Zespri is aware of this and is able to manage it effectively by ensuring growers use best technology and growing practices as well as investing in research in health and nutrition.

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The economy in this situation is on the rise with demand increasing as well as overall expenditure on kiwi fruit per capita. Marketing is another primary activity that Zespri manages phenomenally, they are able to create market pull due to the strong brand name they have created.

Long-term, Zespri may be able to increase suppliers globally. Since this is a niche fruit, many consumers could easily substitute kiwifruit for a different relatable fruit.