K9FM CASE STUDY

These do a job of sorts, by garnering PR buzz for a brand, but the effects are usually short-lived. Radio is a perfect example. By continuing to use the site, you agree to the use of cookies. You can change this and find out more here. Register to gain full access to everything. They see themselves as a brand that is primarily here to help dogs, and also happen to sell dog food.

We have placed cookies on your computer to help make this website better. News sign-up Sample reports. They see themselves as a brand that is primarily here to help dogs, and also happen to sell dog food. Get a demo or Subscribers: But the truth is, it offers more reach and creative flex than ever. This idea must create a meaningful interaction between dog owners and the brand.

Log in or get a demo to find out more. To combat the stress stufy this, Pedigree set up a radio station design specifically for dogs, called K9FM. You can change this and find out more here. The brief was create a utility that made the world a better place for dogs.

How K9FM Radio proved that old media remains rich territory for creative innovation – Radiocentre

Being First to challenge long-held assumptions about consumers. We’ll ask you to provide a few details about yourself, your current role and what you do.

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Best of Branded Content Marketing 2015: D&AD Edition

Login via L9fm Athens. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. This idea must create a meaningful interaction between dog owners and the brand.

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There is disproportionate focus on Being First in advertising. By continuing to use the site, you agree to the use of cookies.

k9fm case study

Send me a copy of this email as well. Get a demo Do I subscribe? Stidy all the very best creative ideas, it was based on a simple but powerful insight.

Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape. Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Whilst people search for short-term PR gains on new platforms, there are meaningful innovation opportunities still available to creative thinkers in places that may have been overlooked.

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k9fm case study

Send colleagues a link to this content. Sign In to Your Account Username: Get a demo or Subscribers: Combine prevalent consumer behavior with one of the most far-reaching broadcast media, and you have the chance to do something relevant and different that adds real value for consumers and canines alike.

Case Study: K9FM | D&AD Awards | Creative Advertising and Design Case Study | | D&AD

Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage. Don’t show this message again.

Explore all these new features Maybe later. With digital radio you can target advertising messages to specific interests or audiences as well studg in broadcast.

PEDIGREE: K9FM

Welcome back to WARC! The biggest problem facing New Zealand’s dogs is being left home alone all day while their owners work. What else does casd article talk about?

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Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Perhaps Being First used to mean more.

k9fm case study

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